Transmedia News

BOCA RATON, Fla., July 17, 2013 /PRNewswire/ — TransMedia Group (www.transmediagroup.com) today announced it has appointed tennis pro Dominique Feldman as Vice President of International Public Relations & Brand Marketing to serve the …

'Anyone But Me' Co-Creator Takes In The Theater For 'Producing Juliet. Tina Cesa Ward's latest series combines he trademark romantic edge with a unique method of transmedia storytelling. The Anyone But Me co-creator has released Producing Juliet, …

Adhesive Games has been building the free-to-play giant robot game Hawken for over two years now, and Meteor Entertainment is the publisher. The game has had strong transmedia connections from the beginning, with a graphic novel recently released, …

Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand's story across multiple media outlets and platforms, while still giving users an active role in the …

Here is a link to Henry Jenkins’ “Transmedia Storytelling” article he penned for MIT Technology Review in 2003 http://www.technologyreview.com/news/401760/transmedia-storytelling/

“We’ve been creating what is now known as transmedia since we began on the Web way back in 2004,” shares Benny Fine, co-creator of MyMusic and one-half of the The Fine Brothers producing duo. “To us, new media should be ‘new’ . MyMusic, a YouTube series following a music company in  the mockumentary format made […]

For many from traditional production processes such as film or TV it can seem like a black art. Not only are there the technical and story hurdles for each platform, whether smartphone, tablet, web or games devices but there …

The company's emphasis is on working with popular creators to extend their vision into games through transmedia storytelling and engaging content for all gaming platforms. Little Orbit has a unique history assisting major entertainment companies to …

BOCA RATON, Fla., Aug. 5, 2013 /PRNewswire/ — TransMedia Group, said today 12-year-old fantasy author, McKenzie Wagner will be joining its other pre-teen prodigy clients as the firm prepares to publicize the launch of her fourth book, a fantasy novel, …

Launched on the eve of New York Comic Con by HarperCollins Christian Publishing, Vital Shift is a religion focused graphic novel imprint intended to bring both comics visual story telling and Transmedia franchise extensions to the Christian publishing …

NEW YORK, July 25, 2013 /PRNewswire/ — When there are TVs, computers, smart phones, tablets, outdoor billboards, and so many screens that constantly appear in front of consumers, can a brand prevail with only a creative ad? Transmedia, along with the …

As transmedia has come and gone as a buzz word and various other words have come to take its place (will we agree on "Interactive storytelling"?), two things remain certain: The National Film Board of Canada has devoted …

An interview to Henry Jenkins, transmedia guru and a  Provost’s Professor of Communication, Journalism and Cinematic Arts which is a joint professorship at the USC Annenberg School of Communication and the USC School of Cinematic Arts. Previous he was a Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program where […]

I think it's safe to say that marketing has changed. A lot. Gone are the days of telling your message. It's all about engagement now. It's about digital presence. It's about storytelling. And how you.

It was an experiment in web-series/video-blogging/transmedia–storytelling gone wonderfully right — it went so right, in fact, that just a few weeks ago, the whole team got to start calling themselves Emmy-winners. And because of that success, when …

In this interview by Jeff Watson, Andrea Phillips – a veteran ARG writer, designer, and player, and the current chair of the IGDA ARG Special Interest Group– discusses her creative process and the formal and technical limitations (and possibilities) of ARGs and other playful forms of transmedia storytelling.

The 15 Things I've Learned about Transmedia Storytelling. Daniel Bergeron. Ingrid Kopp, the Tribeca Film Institute's Director of Digital Initiatives, recently shared her wisdom garnered over the year's she has spent in the …

This is the final part of a seven-part series about the 4th LeakyCon convention held in Portland Oregon June 27-30, 2013. In my previous post, I talked abo…

Sound Design for Indie Film” (3 p.m. Saturday) and “From Story to Storyverse: A Crash Course in Transmedia Storytelling” (3:30 p.m. Oct. 20). There also will be filmmaker roundtables where filmmakers discuss their creative process and inspirations at 1 …

Starlight Runner Entertainment, a New York-based production company specializing in transmedia storytelling today announced its collaboration with videogame publisher Ubisoft for the highly-anticipated release of Tom Clancy's Splinter Cell® Blacklist …

We're in the midst of a new renaissance of transmedia storytelling. Movies like Cloverfield and The Dark Knight have drummed up extra buzz with elaborate alternate reality games that encourage fans to use the internet to follow the story's scripted …

MOSCOW, Oct. 24, 2013 (GLOBE NEWSWIRE) — CTC Media, Inc. ("CTC Media" or the "Company") (Nasdaq:CTCM) announces the appointment of Alexey Pivovarov as Director, Television and Transmedia Projects. His appointment will take effect November …

As the three-day event marked its seventh edition, the mood was in part reflective as the likes of Xbox chief design engineer Elan Lee, respected transmedia storyteller Lance Weiler and interactive docs guru Ingrid Kopp, shared some of the lessons they …

I'll start off by saying I really dislike the word 'transmedia.' There are a number of us who cringe whenever it's mentioned. Why? It's a buzzword to describe something everyone in the industry has been doing already – and that's creating compelling …

Transmedia storyteller and sex expert Reid Mihalko will join the Northern California Book Publicity & Marketing Association for Part II of their “Beyond the Book” series  to share how you can get your message to mainstream audiences through an understanding, integration and application of transmedia storytelling, social media, digital capture and publishing technologies. WHEN: Thursday, August 29 […]

I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out …

“Gamification” is a term that has gained popularity in recent years. It refers to the introduction of game mechanics to engage users in non-game mediums — the most common elements being to ask users to solve problems and/or to incorporate the social/reward aspects of games. This is currently being utilized in everything from software to […]

TOKYO–(BUSINESS WIRE)–TRANSMEDIA Co., Ltd. (Minato-ku, Tokyo, CEO: Kentaro Ohtani) is pleased to launch a new web magazine “ethica.” The concept of ethica is “good for me, good for the world,” aiming to present ideas that improve the lives of individuals and the world as        a whole, gathering sustainable and ethical editorial contents.

Contemporary forms of collaborative filmmaking projects connect 21st century citizens and filmmakers across the globe creating new forms of digital, networked and transmedia storytelling. As an egalitarian filmmaking tool and technology, mobile …

Kari Kraus has received a grant from the National Science Foundation for a project involving transmedia storytelling and educational alternate reality games. Annotated from Kari's blog: Kari has recently obtained a substantial …

Transmedia: Storytelling and Beyond 31st January to 1st February 2013 Sydney, Australia Narratives and interactive experiences developed across different media platforms—each of which contributes something unique and …

This conference brought together an interesting collection of screenwriters, theme park creators, production designers, executive producers and media scholars to discuss Transmedia storytelling. Honestly, I wasn't too familiar …