An interview to Henry Jenkins, transmedia guru and a Provost’s Professor of Communication, Journalism and Cinematic Arts which is a joint professorship at the USC Annenberg School of Communication and the USC School of Cinematic Arts. Previous he was a Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program where he started his research on the term “Transmedia Storytelling” and wrote articles and books about his research. He also has a blog where he publishes his current views, discussions and topics so make sure to have a look at Confessions of an Aca-Fan as well as reading his answers to our interview questions.