“We’ve been creating what is now known as transmedia since we began on the Web way back in 2004,” shares Benny Fine, co-creator of MyMusic and one-half of the The Fine Brothers producing duo. “To us, new media should be ‘new’ .
MyMusic, a YouTube series following a music company in the mockumentary format made famous by The Office. After a successful first season that garnered over 30 million views on their channel and a massive following on various social media outlets and in which the show received accolades, MyMusic, created by YouTube mega-producers The Fine Brothers, is back for its second season.
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