High Fashion In The New Transmedia Marketing Campaign For “The Hunger Games: Catching Fire”

High Fashion In The New Transmedia Marketing Campaign For “The Hunger Games: Catching Fire”

Adam B. Vary at BuzzFeed tells you 5 Things You Should Know about the new marketing campaign for “The Hunger Games: Catching Fire.” Using high fashion to boost the Hunger Games brand it becomes the most peculiar and elaborate transmedia marketing efforts ever mounted for a feature film franchise.

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